Richland Center Tourism

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397 West Seminary Street, Richland Center, WI, 53581, US

Phone: 608-649-3376

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Richland Center is the county seat and located in the in the heart of Richland County on Highway 14 between Madison and LaCrosse. The City is surrounded by the natural beauty of rolling hills of the Driftless Area and the Pine River which flows through middle of its city limits. Inviting neighborhoods, parks, industrial, retail, agricultural and medical enterprises can be found as well as the Historic Downtown Business District offering unique shopping and business opportunities. Snowmobiling, horse back-riding, kayaking and canoeing, trout fishing, golfing, hiking are some of the many activities found in the Richland Center area. Relax off-the-grid at one of the many Bed and Breakfasts found tucked away throughout the area. Whatever your idea of “Getting Away” is Richland Center, Wisconsin has what you are looking for!

Richland Center is rich in history. The City was founded in 1851 by Ira Sherwin Hazeltine and received its name because of the fertile prairies, abundant water power and its proximity in Richland County, thus becoming Richland Center.

We are the birthplace of Frank Lloyd Wright who was born in 1867. He built the A.D. German Warehouse in 1921, the only building designed by Wright in the city, is an early example of his Mayan Revival style.

Richland Center became an important location for the women’s suffrage movement in Wisconsin with the Richland Center Women’s Club being founded in 1882. The club quickly became the largest suffrage group in the state and was influential in organizing the movement throughout Wisconsin. Susan B. Anthony visited in 1886. Later, Laura James’ daughter, Ada James, became influential in the movement, helping to found the Political Equality League in 1909 and advocating for women’s rights, pacifism, birth control, and prohibition.

We are home to many firsts as GTE originated from here as the Richland Center Telephone Company, the first municipal auditorium in the state of Wisconsin and America’s “FIRST” designated Purple Heart City. The memorial, located in the area of Flag Park, marks the beginning of the Purple Heart Memorial Highway, which travels along Highway 14 to LaCrosse.


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Motorcycle Touring in Richland County

The roads around Richland Center, Wisconsin are characterized by their sweeping curves and scenic vistas, fun twists and turns that dip and rise along the hilly countryside. Motorcycling is freedom -- the freedom to explore new territories and seek out adventure. Find your adventure at Richland Center!

Wisconsin State High School Rodeo Finals

The top four place winners in each event advance to the National High School Rodeo competition. 2019 is the 60th anniversary of the Wisconsin State High School Rodeo Finals. ​The rodeo is preceded by the Annual Richland County June Dairy Days/Rodeo parade.

Motorsports Mayhem

You have never seen this many different motor sport events ever in the same place on the same weekend. Hosted by Beer Money Pulling Team & Lets Grow Pulling and 3 others

Richland Summers HD

#ExploreRC in the summertime.

Welcome to Richland Center!!!

Here's a brief look at downtown Richland Center and all of its businesses and many more around the town. Come on down and check them out today! I do not own the rights to any of the songs(Pharrel Williams- Happy & Justin Timberlake- Can't Stop The Feeling)in the video. This video is a strictly non-profit, promotional video.

Bike Richland

Bike and enjoy the scenic backroads of Richland County, Wisconsin.


Paws Fur the Holidays - Ocooch Mountain Humane Society Annual Holiday Shopping

Ocooch Mountain Humane Society annual fundraiser. Events include: Sweet Walk, Shop til You Drop, photos with your pet, delicious food, pie sale, just to name a few. This is a very fun event! About Ocooch Mountain Humane Society The Ocooch Mountain Humane Society, Inc. is a non-profit, tax-exempt organization dedicated to providing shelter and care to stray, unwanted, or abandoned animals in the Richland County area.
When: November 9, 2019 9:00AM
Where: Richland Center Community Center, Richland Center, WI
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Richland Center Rotary Lights in the Park

Christmas tree and lights display located in Krouskop Park, Richland Center, WI. Open Wednesday, November 27th until New Years Eve. 6-9 pm every night
When: November 27, 2019 6:00PM
Where: Krouskop Park
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Ugly Sweater Run

Dig in the back of your closet, dust off your ugliest Christmas sweater and join us for the fourth annual 2 mile Ugly Sweater Fun Run/Walk through the Rotary Lights! Afterwards, warm up with a warm bowl of soup, your choice of two healthy soups and fixings! Start @ Symons Recreation Complex (SRC) & Finish @ UW Richland Wallace Student Center. Check-In Starts at 4:00 pm @ Symons Recreation Complex. Run starts at 5:30 pm Walk starts at 5:40pm. Please help support our local Food Pantry by donating a non-perishable food item when picking up race packets or day of the race.
When: December 7, 2019 4:00PM
Where: Symons Recreation Complex, Richland Center, WI
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