Richland Center Tourism

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397 West Seminary Street, Richland Center, WI, 53581, US

Phone: 608-649-3376

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Richland Center is the county seat and located in the in the heart of Richland County on Highway 14 between Madison and LaCrosse. The City is surrounded by the natural beauty of rolling hills of the Driftless Area and the Pine River which flows through middle of its city limits. Inviting neighborhoods, parks, industrial, retail, agricultural and medical enterprises can be found as well as the Historic Downtown Business District offering unique shopping and business opportunities. Snowmobiling, horse back-riding, kayaking and canoeing, trout fishing, golfing, hiking are some of the many activities found in the Richland Center area. Relax off-the-grid at one of the many Bed and Breakfasts found tucked away throughout the area. Whatever your idea of “Getting Away” is Richland Center, Wisconsin has what you are looking for!

Richland Center is rich in history. The City was founded in 1851 by Ira Sherwin Hazeltine and received its name because of the fertile prairies, abundant water power and its proximity in Richland County, thus becoming Richland Center.

We are the birthplace of Frank Lloyd Wright who was born in 1867. He built the A.D. German Warehouse in 1921, the only building designed by Wright in the city, is an early example of his Mayan Revival style.

Richland Center became an important location for the women’s suffrage movement in Wisconsin with the Richland Center Women’s Club being founded in 1882. The club quickly became the largest suffrage group in the state and was influential in organizing the movement throughout Wisconsin. Susan B. Anthony visited in 1886. Later, Laura James’ daughter, Ada James, became influential in the movement, helping to found the Political Equality League in 1909 and advocating for women’s rights, pacifism, birth control, and prohibition.

We are home to many firsts as GTE originated from here as the Richland Center Telephone Company, the first municipal auditorium in the state of Wisconsin and America’s “FIRST” designated Purple Heart City. The memorial, located in the area of Flag Park, marks the beginning of the Purple Heart Memorial Highway, which travels along Highway 14 to LaCrosse.


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Motorcycle Touring in Richland County

The roads around Richland Center, Wisconsin are characterized by their sweeping curves and scenic vistas, fun twists and turns that dip and rise along the hilly countryside. Motorcycling is freedom -- the freedom to explore new territories and seek out adventure. Find your adventure at Richland Center!

Wisconsin State High School Rodeo Finals

The top four place winners in each event advance to the National High School Rodeo competition. 2019 is the 60th anniversary of the Wisconsin State High School Rodeo Finals. ​The rodeo is preceded by the Annual Richland County June Dairy Days/Rodeo parade.

Motorsports Mayhem

You have never seen this many different motor sport events ever in the same place on the same weekend. Hosted by Beer Money Pulling Team & Lets Grow Pulling and 3 others

Richland Summers HD

#ExploreRC in the summertime.

Welcome to Richland Center!!!

Here's a brief look at downtown Richland Center and all of its businesses and many more around the town. Come on down and check them out today! I do not own the rights to any of the songs(Pharrel Williams- Happy & Justin Timberlake- Can't Stop The Feeling)in the video. This video is a strictly non-profit, promotional video.

Bike Richland

Bike and enjoy the scenic backroads of Richland County, Wisconsin.


Rummage Romp - Ocooch Mountain Humane Society

Rummage Romp for Pets! Saturday, August 24 - 7:30 to 1 p.m. - Community Center 1050 North Orange Street, Richland Center WI The Rummage Romp has a reputation for having lots of clean, quality items, and this year’s Romp will be no exception! Items for sale will include vintage and antique items, clothing, household items, small appliances, sporting goods, dishes, jewelry, tools, books, CDs, DVDs, toys, puzzles, games, office supplies, gardening items, and furniture. The Romp will also feature a large number of collectibles and decorations for holidays (i.e., Christmas, Halloween, and Easter). If you have any new or clean, lightly-used items in good condition that you would be willing to donate to this year’s OMHS Rummage Romp, please pre-price and bring them to the Community Center on Friday, August 23 , between 12 noon and 4:30 p.m. Receipts signed by an OMHS Rummage Romp representative listing items for IRS tax purposes will be available when you bring in items on Friday, August 23. Questions: please call 604-8834 or 375-4235.
When: August 23, 2019 12:00PM
Where: Richland Center Community Center
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Richland County Fair

The Richland County Fair is excited to announce the return of the Fairest of the Fair Program for 2019. We are also happy to welcome Ashley and Skyla as our new Fairest Coordinators. The Fairest of the Fair is the official ambassador of the Richland County Fair. In addition to serving as the official hostess of the Richland County Fair, the Fairest of the Fair represents and promotes the Richland County Fair at events throughout Richland County and beyond, including area parades, festivals, community events and the Wisconsin State Fair.
When: September 5, 2019 4:00PM
Where: Richland County Fair Grounds
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Viola Horse & Colt Show

This year, which marks the 89th annual event, we will once again celebrate the Horse & Colt Show with a parade at 1 pm on Saturday in downtown Viola. It promises to be a fun time for all! Come and join us!!
When: September 20, 2019 6:00PM
Where: Viola, WI
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Wheels of Time Show

Vintage trucks, tractors, cars and gas engines. Public is invited; free admission. Lunch stand with delicious homemade pies. This is a very unique event with a large variety of vehicles to see. Don’t miss it!
When: October 4, 2019 10:00AM
Where: Richland County Fairgrounds, Richland Center, WI
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20th Annual Center Color Fest

Richland Center's annual Center Color Fest. Events include city-wide garage sales, Wheels of Time vintage vehicle show, Oakwood Fruit Farm customer appreciation day, Ocooch Fall Bike Ride and Canyon of Lights night-time parade.
When: October 4, 2019 10:00AM
Where: Richland Center, WI
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Oakwood Fruit Farm Customer Appreciation Days

The Retail Sales area located in the heart of the orchard, is the center of activity during Harvest time. Bring your children to choose their favorite Jack-O-Lantern for Halloween, or make your fall centerpiece decoration from our huge selection of mini-pumpkins, gourds, and Indian Corn. Visitors are welcome to observe the modern packing facility of our Wholesale Division. We offer many fun activities for the whole family here at Oakwood Fruit Farm, such as "Pick Your Own Grapes" (starting approx. mid September), and Customer Appreciation Days October 5th & 6th, 2019.
When: October 5, 2019 9:00AM
Where: 31128 Apple Ridge Road, Richland Center, WI
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Canyon of Lights Night-Time Parade

20th Annual Center Color Fest “Canyon of Lights” Parade.We’re looking forward to another great event with lots of bright, creative entries again this year. As always, we will be featuring area schools and their marching bands.If you have any questions, call 608-604-5034. Let’s make this a great parade… we’re looking forward to seeing you on October 5th!
When: October 5, 2019 7:00PM
Where: Richland Center, WI
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Ocooch Fall Bike Ride

This tour is located between La Crosse and Madison, Wisconsin. This bike tour takes riders through the heart of Midwest’s most beautiful hill country, the Ocooch Mountains. Climb Timber-covered hills or roll through lush valleys and view snadstone formations left untouched by glaciers.Please join us for our Ocooch Fall bike tour of the gorgeous hills surrounding Richland County, including a stop at Oakwood Apple Orchard. Several route options will be available, including a family friendly ride mostly on the paved bike trail and a longer route option for those looking for a more challenging ride and several routes in between. More information on routes and registration will be following as they are finalized.
When: October 6, 2019 9:00AM
Where: Richland Center, WI
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Hybrid Redneck Rally

Redneck Rally - October 12, 2019 - Tentative Schedule Admission: Spectators: $10, Demo Derby Pit Pass: $20, Under 6 Free Schedule of events:Twisted Metal Demo Derby Clean Up Show 2pm – 8pm Fly High Wisconsin Helicopter Rides Camping available on site. Craft vendors.
When: October 12, 2019 2:00PM
Where: Richland County Fairgrounds, Richland Center, WI
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Paws Fur the Holidays - Ocooch Mountain Humane Society Annual Holiday Shopping

Ocooch Mountain Humane Society annual fundraiser. Events include: Sweet Walk, Shop til You Drop, photos with your pet, delicious food, pie sale, just to name a few. This is a very fun event! About Ocooch Mountain Humane Society The Ocooch Mountain Humane Society, Inc. is a non-profit, tax-exempt organization dedicated to providing shelter and care to stray, unwanted, or abandoned animals in the Richland County area.
When: November 9, 2019 9:00AM
Where: Richland Center Community Center, Richland Center, WI
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Richland Center Rotary Lights in the Park

Christmas tree and lights display located in Krouskop Park, Richland Center, WI. Open Wednesday, November 27th until New Years Eve. 6-9 pm every night
When: November 27, 2019 6:00PM
Where: Krouskop Park
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Ugly Sweater Run

Dig in the back of your closet, dust off your ugliest Christmas sweater and join us for the fourth annual 2 mile Ugly Sweater Fun Run/Walk through the Rotary Lights! Afterwards, warm up with a warm bowl of soup, your choice of two healthy soups and fixings! Start @ Symons Recreation Complex (SRC) & Finish @ UW Richland Wallace Student Center. Check-In Starts at 4:00 pm @ Symons Recreation Complex. Run starts at 5:30 pm Walk starts at 5:40pm. Please help support our local Food Pantry by donating a non-perishable food item when picking up race packets or day of the race.
When: December 7, 2019 4:00PM
Where: Symons Recreation Complex, Richland Center, WI
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